Limited Cognition Ep2 is out!

Rob has done an excellent job and I hope you all enjoy it.  Unfortunately you won't be enjoying on Machinima.com for at least another few weeks.  Limited Cognition has been dragged to the forefront a debate amongst directors about video quality and promotion.

Martyn has quit Machinima, at least the main channel but he continues to work on Respawn.  Martyn, like many other directors does not work on a quantity basis and doesn't always do comedy either.  While it's great that Machinima.com will upload pretty much anything we send them, priority is given to short comedic videos and established series.  There are many reasons for this, but they all ultimately boil down to profitability.  The majority of the audience simply isn't interested in anything but comedy.  While it is true that you push something new onto an audience and make them like it, this is not the preferred method.  It cuts into profitability and can create a backlash.  While videos like Limited Cognition perform excellently on smaller channels with a narrower focus (like the EF channel :P ) they do not have a lot performance potential on Machinima.com.

When Martyn quit he made his feelings clear on both the private director forums and on on Virtual Flicks.  Even though we work together, I disagree with a lot of what was said.  Martyn was soon engaged by Jeremy the, Director of Entertainment Programming at Machinima.com, or one of several staff members that directors engage on a regular basis.  Jeremy countered Martyn on all points and was not amused by the more sharp statements Martyn left.  Let's just say that a tiny flame was ensued that I wasn't much interested in but I decided to have some input.  The one and only thing I discussed was that dramatic and serious productions are often marginalized.  I used Rob's Limited Cognition as an example and several other's picked up discussing it.

Episode 2 was finished right in the middle of this.  At this point in time it doesn't feel right to submit the video.  It would seem like we were doing some political maneuvering  in order to get a better upload spot.  This is not what I want people to think of when they think of Euphorian Films.  We want our works to stand on it's own merit.  We'll get it uploaded in a few weeks, and I hope that the wider audience will enjoy it when it does come out.